Murat Yatağan is a proven product marketing and growth strategy leader with over 12 years of experience in product management, web analytics, search engine optimization and marketing, app store optimization, conversion rate optimization, and user experience. He has led optimization, product management, analytics, and growth strategy at companies such as Brainly, Global Savings Group, Google, and Microsoft. Murat is currently the VP of Growth at Brainly, focused on building and scaling high-performing growth teams and increasing Brainly's 400 million monthly visitors. He has been providing strategic advice to executive leadership teams on creating scalable and sustainable systems that enable growth since 2015. He advises more than 55 online businesses in industries ranging from classified ads to online healthcare, e-commerce, and travel, businesses ranging from seed funding rounds to D Series status. Previously, as Director of Global Savings Group, he helped over 80 platforms become more visible on the Google SERP. Prior to that, he led the implementation of web spam policy for several EMEA markets at Google. In this position, he developed an automated pipeline to identify and rank low-quality pages in the indexes, increasing the team's efforts 20 times in one quarter. New hires he mentored outperformed their peers by 120%, reaching accuracy rates in 6 weeks. Prior to Google, Murat worked as a Research Assistant at IUE Faculty of Computer Sciences, where he worked on neural network programming. Murat is active in the SEO and growth marketing communities, including positions as a Global, MENA and European Search Awards Chief Jury and US and UK Search Awards Jury positions. He is a growth strategy leader on the board of several startups, one of which is a data science focused SEO and content marketing platform. He is a brand ambassador for Oncrawl, an award-winning search marketing intelligence tool.